The Changing Nature of Influencers

A while ago, influencers would post pictures wearing a specific brand or declaring partnership with cream and get tons of likes. But now, as social media platforms have been democratized, consumers these days are vying for real and strong content that can be used to challenge fake news, capitalism, and other falsities that plague the […]


Customer Community As Part of the Marketing Strategy

Amid the marketing sector, the term ‘customer community’ is most often misunderstood by people. It is taken as a representation of the customer’s emotion and loyalty; on the one hand, while on the other, it caters to customer lists and chats in the context of marketers. Concerning the marketing sector’s future, the customer community is […]


Marketing of Twitter Videos: Best Practices

A successful advertisement campaign via videos is only possible if you lay special focus on the kind of audience you have while integrating visuals and keeping the format extremely brief and precise. Although people might feel otherwise, Twitter is considered a fruitful endeavor for engaging in marketing via videos. According to research, a 95% increase […]


Learning More About Twitter Analytics

Even for an expert marketer, creating a strategy to gain maximum engagement is an extremely difficult and mountainous task. Fortunately, there are various sources that you can utilize to understand more about the activity generation and community you have built on Twitter. One such resource is Twitter Analytics, which provides an array of information to […]