Snapchat has now changed its unskippable format on ads out of the beta system as it provides expansion for advertisements on its Discover option. According to Adweek, Snapchat will shift its commercial format – “a 6-second, non-skippable video takeover—out of the beta stage in the US”. These advertisements will be shown when a user chooses […]
With Twitter Analytics, users can utilize one of the easiest dashboards available online to gain insight into any social media marketing campaign. In 2016, Media Studio was launched, which allowed users to secure multiple channels within one specific repository of data. Since then, operations and functions have been added to secure a more in-depth analysis […]
Social Media is an excitingly dynamic subject that keeps surprising us with every new change. There are algorithm changes that happen which enhances the user experience, new features that make the platform more entertaining and a whole lot of updates which are hard to keep up with sometimes. According to experts, it is not easy […]
Because of the pace at which updates go on social media platforms, you need to create a strategy rather than just putting a hashtag sign to a specific set of keywords. Not only should previously use popular hashtags be benefited from but with regard to the growing trend and preference of the customers, the brand […]
In 2012 an interesting incident happened regarding Target – the retail giant, a 16-year-old and an unhappy father. As a part of their promotional campaigns, Target sent coupons for baby items to the house of a 16-year-old according to her search and shopping history. The girl was pregnant at the time, but her parents were […]