During the past decade, social media has been evolving in extreme ways. While it used to be a simple way of communication and expression, using social media has become almost a lifestyle element by now. Those platforms are billions of dollars’ worth in revenue, and the social media influencers are now getting almost close to […]
With a plethora of companies emerging, there is a greater tendency of being scaled out of existence due to competitive forces. If your outreach strategy is ineffective, customers may never see your products; such is the power of competition. Hence, it is important to create a unique pitch when it comes to putting your product […]
Snapchat has now changed its unskippable format on ads out of the beta system as it provides expansion for advertisements on its Discover option. According to Adweek, Snapchat will shift its commercial format – “a 6-second, non-skippable video takeover—out of the beta stage in the US”. These advertisements will be shown when a user chooses […]