With Twitter Analytics, users can utilize one of the easiest dashboards available online to gain insight into any social media marketing campaign. In 2016, Media Studio was launched, which allowed users to secure multiple channels within one specific repository of data. Since then, operations and functions have been added to secure a more in-depth analysis […]
In 2012 an interesting incident happened regarding Target – the retail giant, a 16-year-old and an unhappy father. As a part of their promotional campaigns, Target sent coupons for baby items to the house of a 16-year-old according to her search and shopping history. The girl was pregnant at the time, but her parents were […]
It is always interesting to study the ways digital marketing community approach machine learning and artificial intelligence. Most of them are either wary or strangely concerned about those technologies, and some are even clearly afraid of them. To be fair, artificial intelligence has the potential of having absurd amounts of processing power and capabilities – […]
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